SW SOFTTECH / SERVICES

Paid Advertising Services.

Turn your advertising budget into a clearer acquisition plan. We help businesses reaching US customers connect paid search and social campaigns with relevant landing pages, reliable tracking, and sales follow-up.

Three priority improvements. Practical next steps. Free consultation.

Based in India. Supporting businesses targeting the United States and other markets.

A FOCUSED SCOPE

What we can
help you improve.

Businesses with a clear offer that want a more accountable approach to acquisition.

We agree the scope, responsibilities, and measures before work begins. Your free action plan helps identify where to start; paid implementation is scoped separately.

HOW WE APPROACH THE WORK
01

When more clicks are not solving the problem

A campaign can bring traffic while your sales team still struggles to find suitable prospects. The problem may sit in the offer, audience, landing page, or the way an inquiry reaches sales. We review the full path before recommending more budget. For a service business, that means understanding which leads are relevant and which become conversations. For an online store, it means examining orders, margin, and repeat customers alongside platform reporting.

02

Choose channels around the buying decision

Google Ads can support searches for an existing need. Meta and TikTok campaigns can introduce an offer through strong creative, while LinkedIn can help reach defined professional audiences. We recommend a focused starting point based on your market, creative resources, and capacity to follow up. A national US campaign and a regional service campaign need different geographic and messaging decisions; neither should start with every channel switched on.

03

A testing plan your team can follow

We establish a baseline, check conversion actions, and agree which outcomes matter. Then we prioritize tests across search intent, audience, creative, and the landing page. Each review should explain what changed, what the available data suggests, and what we will test next. Management fees, media spend, creative requirements, and reporting responsibilities are agreed separately so the scope is clear before work begins.

RELEVANT PROJECT EXPERIENCE

Experience across acquisition and follow-up

Our published work includes paid social lead generation for an Orlando medical business, marketplace advertising, and B2B campaigns. These projects illustrate different acquisition journeys; the right plan for your business depends on its own offer and sales process.

Explore our client work
BEFORE WE START

Your questions,
answered.

Which ad platforms should we use?

That depends on buying intent, audience, creative assets, and budget. We recommend a focused starting point.

Is ad spend included?

Media spend and management fees are separate. Scope and budget are agreed before launch.

Can you improve an existing account?

Yes. We can audit campaigns, identify tracking gaps, and prioritise changes before increasing spend.

KEEP EXPLORING

A connected
marketing plan.

Related services

Useful reading

YOUR FREE FIRST STEP

Find your next
three growth priorities.

Share your website, target market, and goals. Get a focused action plan with recommended priorities and a free consultation to discuss them.

Get My Free Action Plan

Prepared by our team. No obligation to buy.