Free ROAS Calculator

Know your return.
Check your economics.

Calculate a single reporting period using matching revenue and spend. For saved history, CSV imports and period comparisons, use the ROAS Tracker.

FREE ROAS CALCULATOR

Know your return.
Before you spend more.

Turn your actual revenue and ad spend into a clear return ratio. Add your margin to see the return needed to cover variable costs and ads.

No signup. No email. Your numbers stay in your browser.
What do you want to measure?

Use attributed revenue and spend from the same platform, scope, period, currency and attribution setup. Do not add overlapping platform-reported revenue together.

Use matching figures for a useful answer.

Enter revenue and ad spend for the same period and currency. Choose ad-attributed ROAS for revenue claimed by the ads you are measuring; choose blended MER for actual total business revenue divided by total ad spend.

What you receive

A return ratio, plus an optional variable-cost break-even estimate based on your contribution margin before advertising. This is a one-off calculation: it does not save a campaign history, inspect tracking accuracy or predict future sales.

How to interpret it

A 4× return means four units of revenue per unit of ad spend. It does not mean four units of profit. Consider refunds, product costs, fulfilment, overhead and conversion delays before increasing your budget.