ILLUSTRATIVE EXAMPLE · NOT A CLIENT AUDIT
A B2B team needs more qualified conversations.
Example inputs: An active B2B service business, $1,000–$3,000 monthly marketing budget, currently using LinkedIn. Main challenge: inconsistent follow-up.
PRIORITY 01Choose one route to your ideal customer
Write down who can buy, what problem triggers the purchase and where those buyers look. Start with one relevant acquisition channel and one clear offer before adding more channels.
Measure: Relevant enquiries or purchases by source, alongside spend.
PRIORITY 02Give every enquiry an owner
Map the path from enquiry to a useful response. Set an achievable response expectation, assign ownership, and test reminders, duplicate contacts and follow-up stopping rules.
Measure: Enquiries with an owner and next action; qualified conversations.
PRIORITY 03Make the next step obvious
Review your main landing page on a phone. Align its promise with the ad or search, explain the offer, show genuine evidence, and test the form or checkout from start to finish.
Measure: Successful enquiries or orders divided by relevant landing-page visits.
Recommended channels
- Focused LinkedIn account research
- Google Search where buying intent is clear
With a $1,000–$3,000 monthly marketing budget, reserve room for implementation and measurement as well as media. Start with a focused test rather than spreading spend across platforms.
A practical four-week sequence
- Week 1 · Establish the baseline
Write down who can buy, what problem triggers the purchase and where those buyers look. Start with one relevant acquisition channel and one clear offer before adding more channels.
- Week 2 · Fix the next constraint
Map the path from enquiry to a useful response. Set an achievable response expectation, assign ownership, and test reminders, duplicate contacts and follow-up stopping rules.
- Week 3 · Test the journey
Review your main landing page on a phone. Align its promise with the ad or search, explain the offer, show genuine evidence, and test the form or checkout from start to finish.
- Week 4 · Review and choose
Compare the agreed measures with your baseline. Record what changed, consider sales-cycle delays, and choose one improvement to continue. A 30-day review is not a promise of results.
What to expect: A prioritized starting point based on your answers. This example contains no measured results, site scan or promised leads. Your own plan can be downloaded, printed or sent to us with a consultation request.
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