SW SOFTTECH / SERVICES

Conversion Tracking Audit & Repair.

Know what your conversion numbers actually represent. We document your measurement setup, identify broken or duplicate events and repair the agreed issues with a test record your team can use.

Three priority improvements. Practical next steps. Free consultation.

Based in India. Supporting businesses targeting the United States and other markets.

A FOCUSED SCOPE

What we can
help you improve.

Businesses seeing missing purchases, duplicate conversions, unexplained reporting gaps or a disconnect between ad leads and sales outcomes.

We agree the scope, responsibilities, and measures before work begins. Your free action plan helps identify where to start; paid implementation is scoped separately.

HOW WE APPROACH THE WORK
01

Agree what should count

We map each business outcome to an event and its source. A button click, completed enquiry, qualified lead and sale are different actions. For purchases, the audit considers transaction identifiers and value handling. The agreed event list keeps the project bounded and reviewable.

02

Repair with controlled checks

We review existing tags before changing them, document the proposed repairs and validate the selected journeys. Checks may involve test submissions or orders agreed with your team. A website rebuild, consent-platform change or unsupported third-party system can require additional work outside the initial quote.

03

Explain the remaining differences

A repair does not make all reporting systems identical. Attribution models, time zones, browser restrictions, consent choices and processing delays can still produce differences. We document these limits and identify which system should answer each reporting question. Historical missing data usually cannot be reconstructed by fixing a tag today.

CLEAR BEFORE WE START

Know the scope.
Know the next step.

What is outside this scope

  • Historical data recovery or guaranteed agreement between platforms
  • Server-side infrastructure unless specifically quoted
  • Website rebuilds, custom CRM development and legal advice
  • Software subscriptions and ongoing monitoring

What we need from you

  • Role-based access to GA4, GTM and the selected advertising account
  • Website or developer support for required implementation changes
  • CRM or store access where included in the event scope
  • Existing event definitions and relevant consent-tool configuration

How your quote works

We quote against an agreed website, property and event list. Audit findings may reveal additional repairs; those are priced for approval before implementation. The quote separates diagnosis, included repairs and optional follow-on work.

Start with a free consultation. We then provide a written scope, responsibilities, milestones and fee for approval before paid work begins.

Discuss your scope →

Use account invitations and appropriate access roles. Please do not send passwords through the enquiry form.

RELEVANT PROJECT EXPERIENCE

Related experience: Frendorf campaign measurement

The published Frendorf case includes conversion-tracking and pixel checks alongside feed, campaign and landing-page work. Its short-period campaign results cannot be attributed to tracking changes alone; it is not a standalone tracking-repair result.

Read the related project
BEFORE WE START

Your questions,
answered.

Will all reporting totals match afterward?

Not necessarily. Platforms use different attribution rules and data collection methods. We aim for correctly defined, tested events and an explanation of material differences.

Is server-side tagging included?

Only if explicitly quoted. Hosting, server containers, platform-specific APIs and ongoing maintenance require a separate scope.

Do you have a published tracking-repair case study?

We have related acquisition work, but do not currently publish a standalone tracking-repair result. We can discuss your setup and the proposed validation method during the consultation.

KEEP EXPLORING

A connected
marketing plan.

Related services

Useful reading

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