Reach the right people.
Start with a better plan.
Translate your offer and customer needs into an audience plan for Meta, LinkedIn Ads, Sales Navigator and TikTok. Know what to test, why it may fit, and what to validate.
Free to build and download. Your answers stay in this tab. This tool uses curated planning rules, not paid AI or live research. It does not provide contacts, audience-size estimates or access to platform subscriptions.
Start with the people you can help.
Tell us what you sell, where you deliver it and why someone would choose it. We’ll turn that into platform-specific audience hypotheses and a practical validation checklist.
What your audience plan includes
Use this tool when you know your offer but need a clearer starting point for finding relevant buyers. Each selected platform gets its own audience hypotheses, setup checklist, first test and limitations.
Bring your business context
Describe the offer, customer problem, locations served and purchase decision. For business buyers, add job roles you already know. Optional competitors become a public-research checklist.
Leave with a testable plan
Download your suggestions without an email gate. Check which targeting options actually exist in your account, validate relevance against real customers, and test one change at a time.
Planning guidance, not a prospect database
The builder does not scrape websites, identify competitor customers, supply contact details, estimate live audience sizes or access your ad account. Sales Navigator is a prospect-research workflow and can require its own subscription. Advertising spend and platform charges are separate from this free tool.