SW SOFTTECH / SERVICES

Google Ads Management Services.

Reach customers searching for what you sell. Our Google Ads management connects search intent, campaign structure, landing pages, and conversion measurement so you can make better decisions about your advertising budget.

Three priority improvements. Practical next steps. Free consultation.

Based in India. Supporting businesses targeting the United States and other markets.

A FOCUSED SCOPE

What we can
help you improve.

Service businesses, B2B companies, and online retailers with a clear offer and capacity to handle new inquiries or orders.

We agree the scope, responsibilities, and measures before work begins. Your free action plan helps identify where to start; paid implementation is scoped separately.

HOW WE APPROACH THE WORK
01

Start with the account you actually have

If your account already runs campaigns, we review the history before proposing a rebuild. We look at the relationship between search terms, ads, destinations, and recorded conversions. A phone-button click, a submitted form, and a qualified opportunity are different events. Understanding those differences helps us identify whether the account needs cleaner measurement, a better offer, or changes to targeting and spend.

02

Build around customer intent and geography

A person researching options needs a different message from someone ready to request a quote. We organize campaigns and destination pages around those needs, with location decisions that reflect where you can genuinely serve customers. US targeting can be nationwide or focused on relevant regions. For eCommerce, product availability, feed accuracy, pricing, and margin also shape which products deserve attention.

03

Manage performance beyond the conversion column

We agree the business goal and review campaign results alongside your sales or order information. Useful measures can include cost per qualified inquiry, booked conversations, purchase value, and acquisition cost. We recommend budget changes with attention to conversion delays and available evidence. Automated bidding still needs clear goals and trustworthy inputs; it does not remove the need for human judgment about lead quality or profitability.

BEFORE WE START

Your questions,
answered.

Can you audit our existing Google Ads account?

Yes. We can review structure, measurement, search intent, and landing pages, then prioritize improvements before agreeing an ongoing management scope.

Do you manage Google Shopping campaigns?

Yes. For suitable eCommerce businesses, support can include product-feed review and Shopping campaign management. Product eligibility and approvals remain subject to Google’s requirements.

What budget should we start with?

The starting budget depends on your market, geography, offer, margins, and goals. We propose a scope after reviewing your business; ad spend is separate from management fees.

Do you guarantee a return on ad spend?

No. Performance depends on competition, the offer, conversion experience, tracking, and other business factors. We set meaningful goals and evaluate the evidence.

KEEP EXPLORING

A connected
marketing plan.

Related services

Useful reading

YOUR FREE FIRST STEP

Find your next
three growth priorities.

Share your website, target market, and goals. Get a focused action plan with recommended priorities and a free consultation to discuss them.

Get My Free Action Plan

Prepared by our team. No obligation to buy.