SW SOFTTECH / SERVICES

eCommerce & Marketplace Marketing Services.

Connect your product catalog, advertising, and customer journey. We help online retailers and marketplace sellers prioritize the work that supports sales across US marketplaces and direct-to-consumer stores.

Three priority improvements. Practical next steps. Free consultation.

Based in India. Supporting businesses targeting the United States and other markets.

A FOCUSED SCOPE

What we can
help you improve.

Established stores, marketplace sellers, and brands preparing to expand to another sales channel.

We agree the scope, responsibilities, and measures before work begins. Your free action plan helps identify where to start; paid implementation is scoped separately.

HOW WE APPROACH THE WORK
01

Find the constraint before increasing traffic

A store with inconsistent product data needs a different plan from one with strong traffic and weak checkout performance. We review the catalog, product positioning, stock availability, pricing, and customer journey to identify the most useful starting point. Advertising decisions should reflect what the business can fulfill profitably. Sending more shoppers to unavailable products or unclear listings can waste a budget that would be better used elsewhere.

02

Coordinate marketplaces without treating them as identical

Amazon, Walmart, and eBay each require attention to listing quality, operations, and advertising. We organize work around the platforms you use and the products that matter commercially. For Shopify stores, we can connect feed improvements and paid campaigns with landing-page recommendations and retention opportunities. TikTok Shop support can include creator discovery, affiliate outreach, and content coordination where that fits the brand and operating model.

03

Measure the whole business, not one dashboard

Marketplace growth involves more than advertising revenue. We review measures such as total sales, ad spend, ACoS, TACoS, and product-level economics where the underlying data is available. Reports should distinguish advertising-attributed results from total business outcomes. Before a new marketplace launch, we agree responsibilities for catalog preparation, inventory, campaign setup, and operational handover so growth does not create avoidable gaps.

RELEVANT PROJECT EXPERIENCE

From $20k to $900k+ in monthly marketplace sales

Selected auto-parts project experience spans approximately 2.5 years across Amazon, Walmart, and eBay, with more than 80,000 SKUs. These figures describe the combined marketplace business, not advertising alone. Historical project results are not a forecast for another seller.

Explore our client work
BEFORE WE START

Your questions,
answered.

Can you manage large catalogues?

Selected experience includes an auto parts project with more than 80,000 SKUs. We establish catalogue priorities and useful product groups.

Can you help with a marketplace launch?

Yes. We can plan listings, catalogue readiness, and advertising. Eligibility and approval remain subject to each platform.

Do you manage TikTok Shop affiliates?

Yes. Support can include creator discovery, outreach, affiliate invitations, negotiations, and content coordination.

KEEP EXPLORING

A connected
marketing plan.

Related services

Useful reading

YOUR FREE FIRST STEP

Find your next
three growth priorities.

Share your website, target market, and goals. Get a focused action plan with recommended priorities and a free consultation to discuss them.

Get My Free Action Plan

Prepared by our team. No obligation to buy.