PAID MEDIA / CBD RETAILBMO: PAID MEDIA / CBD RETAIL
Declining advertising returns, high acquisition costs, and ad-disapproval challenges.
Project context
Declining advertising returns, high acquisition costs, and ad-disapproval challenges.
Work delivered
- Advertising policy and creative review
- Audience refinement, lookalike targeting, and retargeting
- Supporting content and ongoing performance monitoring
Reported outcome
The supplied case study reports ROAS improving from 2.86 to 5.18 and purchase volume increasing from 668 to 755.
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