Low conversion volume, limited brand awareness, and inefficient advertising in a competitive beard-care market.
Project context
Low conversion volume, limited brand awareness, and inefficient advertising in a competitive beard-care market.
Work delivered
Digital marketing and competitor audit
Keyword-led product listings and creative improvements
Targeted campaigns with ongoing performance optimisation
Reported outcome
Reported ACoS improved from 25.34% to 13.09%, while ROAS rose from 3.95 to 7.64. The compared snapshots show spend of $40,626.79 before and $17,106.47 after, with attributed sales of $160,341.37 and $130,689.81 respectively.