Paid advertising.
Google · Meta · LinkedIn · TikTok
Reach the right people, test a stronger message, and measure what happens after the click. We connect ad strategy with landing pages and your sales process.
DIGITAL MARKETING AGENCY. BUSINESS IMPACT.
Built to
GROW.
Paid advertising, lead generation, and eCommerce marketing.
More qualified leads. More sales. Better follow-up.
STRATEGY MEETS EXECUTION.
Paid media / Marketplaces
SEO / CRM & automation
FOR BUSINESSES READY FOR THEIR NEXT MOVEEXPLORE BELOW
GoogleMetaLinkedInAmazonWalmartShopifyHubSpot
Clicks are good.
Customers are better.
SW SOFTTECH brings advertising, organic visibility, and follow-up together. We build a marketing plan around your business—and stay close to what happens after the click.
Get to know usYOUR AMBITIONA different starting point for every business.
What does growth
look like for you?
Get in front of people who can buy.
Connect the right audience, a clear offer, and follow-up that turns interest into conversations.
WHAT WE DOThe right channels. A connected plan.
Digital marketing.
Built around your goals.
↗
eCommerce & marketplaces.
Amazon · Walmart · eBay · Shopify · TikTok Shop
Connect product discovery, catalogue quality, advertising, and retention. We help online retailers identify what is holding sales back and build a practical growth plan.
B2B lead generation.
LinkedIn Ads · Sales Navigator · Outreach · CRM
Build a pipeline around the people who can actually buy. We connect account targeting, relevant messaging, qualification, and follow-up.
200+ daily leads generatedSelected lead generation experience. Results vary by campaign.
SEO & content.
Technical SEO · Content · On-page SEO · Reputation
Make your website easier to discover and more useful to people searching. We connect technical improvements with pages that answer real buying questions.
CRM & email automation.
GoHighLevel · HubSpot · Pipedrive · Klaviyo · Zapier
Bring enquiries, customer data, and follow-up into a process your team can use. We build automations around the customer journey and your actual sales workflow.
SELECTED EXPERIENCE
Work that
made a difference.
$900k+monthly sales reached
A catalogue built for scale.
Selected project experience scaling an auto parts business across Amazon, Walmart, and eBay over approximately 2.5 years.
From $20k/monthRead case study
The approach
The work connected catalogue operations with advertising and marketplace expansion. A large SKU range required product prioritisation, account structure, and close attention to advertising efficiency.
The results
- 80,000+ SKUs across a complex catalogue
- Approximately $50,000 monthly advertising spend
- ACoS below 13% and TACoS below 8%
- Walmart and eBay launched profitably within 90 days
Figures describe selected past project experience. Sales reflect the combined marketplace business, not advertising alone. Historical outcomes are not a forecast or guarantee.
Discuss a similar project200+daily leads generated
Enquiries with a clearer path.
Selected experience running Facebook and TikTok lead generation for an Orlando medical business.
CPL below $8Read case study
The approach
The campaign paired channel-specific acquisition with a clear enquiry offer. Lead volume and cost were monitored to guide changes.
The results
- Facebook and TikTok acquisition campaigns
- 200+ leads per day during the reported period
- Cost per lead below US$8
- Lead capture around the enquiry journey
These figures describe leads, not confirmed appointments or sales. Period-specific outcomes vary with audience, offer, creative, and follow-up.
Discuss a similar project6 monthsto Pro Seller status
A stronger marketplace start.
Selected experience launching LionLocs on Walmart and achieving Pro Seller status within six months.
Walmart launchRead case study
The approach
Launch work addressed catalogue readiness and marketplace operations alongside advertising. Seller status depends on platform requirements and business performance.
The results
- Marketplace launch planning
- Listing and catalogue management
- Advertising support
- Attention to seller performance
Pro Seller status was a historical milestone for this project. It does not guarantee approval, status, or similar results for another seller.
Discuss a similar projectMore client work.
Explore the challenge, work delivered, and reported outcomes.
AMAZON & EBAYParts Galaxy1,200+ monthly ordersRead case study
The challenge
Stagnant order volume, high advertising costs, and product listings that needed stronger search visibility.
The work
- Keyword research and negative keyword management
- SEO titles, enhanced product listings, A+ content, and product imagery
- Sponsored product campaigns, budget allocation, and bid optimisation
The outcome
The supplied case study reports doubled sales, ACoS at 12%, more than 1,200 monthly orders, and an eBay sales snapshot above $400,000 per month.
Reported historical snapshot from the original case study; the document’s $1 million target is not presented as an achieved result.
Discuss a similar projectAMAZON PPC & LISTINGSBeard GainsROAS: 3.95 → 7.64Read case study
The challenge
Low conversion volume, limited brand awareness, and inefficient advertising in a competitive beard-care market.
The work
- Digital marketing and competitor audit
- Keyword-led product listings and creative improvements
- Targeted campaigns with ongoing performance optimisation
The outcome
Reported ACoS improved from 25.34% to 13.09%, while ROAS rose from 3.95 to 7.64. The compared snapshots show spend of $40,626.79 before and $17,106.47 after, with attributed sales of $160,341.37 and $130,689.81 respectively.
These are separate before-and-after reporting snapshots. The result demonstrates improved advertising efficiency; it does not imply that total sales increased between the two snapshots.
Discuss a similar projectPAID MEDIA / CBD RETAILBMOROAS: 2.86 → 5.18Read case study
The challenge
Declining advertising returns, high acquisition costs, and ad-disapproval challenges.
The work
- Advertising policy and creative review
- Audience refinement, lookalike targeting, and retargeting
- Supporting content and ongoing performance monitoring
The outcome
The supplied case study reports ROAS improving from 2.86 to 5.18 and purchase volume increasing from 668 to 755.
Historical campaign figures. Platform eligibility depends on the product, destination, market, and applicable advertising rules.
Discuss a similar projectGOOGLE ADS / HOME DECORFrendorfROAS: 1.34 → 9.33Read case study
The challenge
Low order volume and expensive purchases while preparing to reach customers in Germany.
The work
- Conversion tracking and pixel checks
- Shopping-feed and product-title optimisation
- Campaign, creative, and landing-page testing for the German audience
The outcome
The case study reports cost per purchase falling from $160.15 to $39.58 and purchase ROAS rising from 1.34 to 9.33 in the reported seven-day comparison.
A short reporting-period comparison, not a promise of sustained ROAS or future performance.
Discuss a similar projectGOOGLE ADS / FASHIONFudusSearch, Shopping & PMaxRead case study
The challenge
Stagnant sales and high acquisition costs for a clothing and apparel business.
The work
- Buyer-persona, keyword, and audience research
- Google Merchant Center product-feed setup
- Performance Max, Search, Shopping, Demand Generation, and remarketing campaigns
The outcome
The supplied case study documents a rebuilt acquisition approach and brand-search campaign performance for 17 April–16 May 2024.
The screenshot is a keyword-level view. It is not presented as a whole-account return or revenue result.
Discuss a similar projectMETA LEAD GENERATIONLivio Building System12,082 form leadsRead case study
The challenge
Build a steady enquiry pipeline from homeowners and builders.
The work
- Separate prospecting and retargeting campaigns
- Budget and creative refinements around the strongest campaigns
- Track lead volume and cost across acquisition and warm audiences
The outcome
The documented May 2023–June 2026 campaign view shows 12,082 form leads at an $8.04 weighted average CPL. Campaign #v7 produced 8,650 leads at $7.50 CPL.
These figures represent form leads, not confirmed customers or sales.
Discuss a similar projectLINKEDIN / B2B SAASComplyNexusQualified decision-maker leadsRead case study
The challenge
Reach relevant prospects for an automated compliance platform.
The work
- Multi-tier audience targeting
- Campaign creatives, ad copy, and qualification forms
- Lead-quality review and sales follow-up coordination
The outcome
LinkedIn lead-generation work produced leads that converted into clients, as reported in the shared project experience.
No conversion count or acquisition-cost figure is claimed.
Discuss a similar projectLINKEDIN / AI RECRUITINGSorsXB2B lead generationRead case study
The challenge
Reach buyers for an AI recruiting offer with relevant messaging and qualification.
The work
- Multi-tier LinkedIn targeting
- Creative and copy development
- Lead forms with qualification questions
The outcome
Managed LinkedIn acquisition and lead qualification as part of the shared B2B SaaS campaign experience.
Project scope is documented; no unverified performance figures are added.
Discuss a similar projectLINKEDIN / NFC & SECURITYNanoMatriXAcquisition & CRM supportRead case study
The challenge
Connect specialist technology offers with the right business decision makers.
The work
- LinkedIn advertising and audience segmentation
- Campaign copy, creatives, and qualification forms
- CRM and lead follow-up support
The outcome
Delivered paid acquisition and CRM support for the NFC and security business, with emphasis on relevant business enquiries.
This describes the work delivered rather than product capabilities or an unverified revenue claim.
Discuss a similar projectTIKTOK SHOPVersure ShopEnd-to-end shop operationsRead case study
The challenge
Bring product listings, affiliates, creators, and advertising into a coordinated shop operation.
The work
- Product listings and affiliate invitations
- Creator discovery, outreach, negotiation, and content coordination
- Customer engagement and TikTok advertising
The outcome
Managed TikTok Shop operations across catalogue, creator, affiliate, and paid campaign activity.
No sales uplift or ROAS figure was supplied for this project.
Discuss a similar projectGOHIGHLEVEL / AUTOMATIONCincopaLead automationRead case study
The challenge
Support the journey from a new enquiry to organised follow-up.
The work
- GoHighLevel lead automation management
- Workflow support for enquiry follow-up
The outcome
Managed lead automations in GoHighLevel.
Project scope is documented; no quantified conversion result is claimed.
Discuss a similar projectGOHIGHLEVEL / CRMRealPeopleRealSEOBookings & sales workflowsRead case study
The challenge
Keep client bookings and sales activity organised within the CRM.
The work
- GoHighLevel booking management
- Sales workflow support
The outcome
Managed client bookings and sales in GoHighLevel.
No quantified revenue or booking uplift was supplied.
Discuss a similar projectAMAZON / TOYSDazmersMarketplace launch & managementRead case study
The challenge
Establish and manage a toy brand on Amazon.
The work
- Amazon brand launch
- Ongoing marketplace management
The outcome
Launched and managed the Dazmers toy brand on Amazon.
No numerical launch result was supplied.
Discuss a similar projectSelected past project outcomes. Results vary by business, market, and campaign.
HOW WE WORKA clear plan. People who follow through.
Less guesswork.
More direction.
01
Understand
Your goals, customers, offer, and what’s already working.
02
Build
A focused plan, clear measurement, and a better customer journey.
03
Improve
Test, listen to sales feedback, and refine what matters.
A decade of learning.
A clear way forward.
10+years of hands-on
digital marketing experience
digital marketing experience
The work behind SW SOFTTECH began with search: helping businesses become easier to find and giving customers a clearer reason to choose them. Over more than a decade, that experience has grown across social media, paid advertising, online marketplaces, and the systems that keep customer conversations moving.
As our work expanded, so did our view of what good marketing needs to do. An ad can bring someone to a website, but the offer, buying experience, and follow-up all shape what happens next. That understanding guides how we work today.
From managing large product catalogues to generating enquiries for service businesses and building CRM automations, we bring strategy and day-to-day execution together. We take time to understand the business behind the campaign: its customers, priorities, and the practical challenges standing in the way.
Based in India and working across markets, SW SOFTTECH brings that experience to every project. We listen carefully, set clear priorities, and stay close to the work as it develops. Our aim is to give businesses marketing they can understand, measure, and build on.
Let’s talk about your next chapterTHE BLOGAll articles
Ideas for your
next move.
Practical perspectives on paid advertising, lead generation, SEO, and the systems that connect marketing to sales.
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Read articleA FEW GOOD QUESTIONSBefore
Before
we talk.
Who do you work with?
We work with service businesses, B2B teams, online retailers, and marketplace sellers. Your business goal determines the starting point.
Can you take over our existing campaigns?
Yes. We review the setup, tracking, performance, and business context, then agree priorities before making changes.
How much does it cost?
Fees depend on channels, catalogue size, scope, and ongoing support. We recommend a scope and quote after understanding your goals. Ad spend and third-party subscriptions are separate.
What happens after I request a review?
We review the details, clarify any gaps by email, and recommend a sensible next step. You do not need to share passwords or account access in the form.
Do you guarantee results?
No. We agree relevant measures, test carefully, and report honestly. Outcomes depend on your offer, market, budget, and sales process.
LET’S TALK GROWTHYour next move
Your next move
starts here.
Tell us about your business, goals, and what you’d like to improve.
Prefer email? info@swsofttech.com
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